FSC has really helped our industry create awareness in the environment where soy based inks and recycled paper have kind of dwindled. FSC has created a serious buzz in ours and many other industries with its creative marketing campaign. One of the FSC logos is a Rainforest Alliance logo and on the logo is a frog. 
I know a few customers loved using that logo on their brochures and have said they will continue to do so on future projects. Each time we print this and the FSC logo, we create awareness.
I read the other day that Gibson Guitar has produced 25 environmentally-friendly guitars with the Live Earth logo on the front and they are FSC certified. Apparently they will be auctioned off to benefit the Live Earth concerts and Alliance for Climate Protection. This is very cool.
We all try to do our best to help the environment and in addition to sorting my plastic, paper and aluminum goods at home I try to educate my clients on the uses of FSC information. Printed information gets seen by a lot of eyes so the more jobs I can get these logos onto, the more I feel I'm helping create awareness for the safety of our forests.
2 comments:
This comment is actually about your collection of "manamana" videos, not the environmentally friendly post (though I appreciate your efforts in that regard!)
..."Manamana" is the marketing theme song over here at CUI. The original team members started its use 5 years ago, and it has progated in use since. It became part of our culture when people would start it up randomly when anything ludicrous or laughable happened.
So, thank you for the collection, including the original, which we have never seen, and the SW version, which is a raised glass to the ongoing battle between those who love Star Wars and those who (gasp) have never seen it--also part of marketing's legacy.
Ahhhh, the "manamana". How do I love to sing that in the office as well to bring a little cheer into the workplace. That is so cool that you guys have that as your marketing theme song. I love it.
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